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McKenzie Campbell
Expertise in copywriting, campaign management, higher education marketing, customer service, social media management, videography and camera equipment. Adaptable and creative, with good time management and experience working in team settings. Eager to work on varied projects and draw inspiration from real-life stories.
Education
2020-2023
Bachelor's in Journalism (Advertising)
Baylor University
2020-2023
Dean's List
Baylor University
Skills
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Adobe Suite: Illustrator, Premiere Pro, Lightroom, Photoshop, InDesign
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Photographer, videographer, television camera operator, editor
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Canva, Instagram, Facebook, Twitter, TikTok, Wix Website Builder
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Microsoft Office: Word, Excel, PowerPoint
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Wrike project management, SharePoint, Salesforce, CRM
Achievements
2022
Best Relationship Drama
"What About Us?"
Texas Short Film Festival
Work Experience
2023-Present
Lincoln, NE
Marketing Content Specialist
University of Nebraska–Lincoln
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Copywrites content for multiple campus partners for web and email communications.
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Works with campus partners to develop communication strategies, write and edit targeted communications and assist CRM team.
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Coordinates PowerPoint presentations for group events and webinar information sessions.
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Collects information and data used in analysis and evaluation of communication performance.
2021-2023
Waco, TX
Videographer | Editor
Baylor Branding & Creative Services
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Filmed sporting and student-athlete events for Baylor Athletics.
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Edited recaps, highlight reels and other video requests from staff, coaches and athletes.
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Coordinated group media content sessions for different teams.
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Labeled and organized video footage.
2021-2023
Waco, TX
Associate Producer
Baylor Branding & Creative Services | ESPN+
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Created in-game graphics for team, player, coach and conference statistics.
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Pitched storylines and graphics during commercial breaks with a majority going into the show .
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Updated Excel spreadsheets with player statistics.
2023
Australia
Social Media Manager | Photographer
Hardin Simmons University Women's Soccer Team
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Created engaging content for the Women’s World Cup trip for HSU’s Cowgirl Soccer Team for multiple social media platforms.
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Photographed and videoed each event, practice and game the team participated in.
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Interacted with comments and messages from followers.